We just started to chop up garments and throw flower prints on. Everything contrasting!” – DVN for Vogue

Presented during Paris Fashion Week, Belgian designer Dries Van Noten spoke in his collection for SS17 about spontaneity in a time when everything about fashion has become scripted.

On the sound of Madonna’s “Frozen” the collection seemed to be coordinated with the dramatic musical swells, opening with a section of white, continuing with deeply beautiful florals prints and dusty rose colors, and concluding with a black section.

As he is the master of MIX & MATCH, Dries Van Noten amazed us with some unusual styling combination and a cotton skirt worn with an beaded Edwardian blouse with leg-of-mutton sleeves is just an example of his powerful creative mind.

Alessandro Garofalo /
Alessandro Garofalo /

The setup was arranged by Azuma Makoto, Van Noten’s friend and floral artist. There were 20 massive botanical arrangements frozen in stacks of melting ice running the length of the runway. Big and joyful, they looked eerily beautiful.


It was a beautiful show of super cool clothes accessorized accordingly by sunglasses and soft tulle tied behind the head. What we can tell you is that the Dries Van Noten “98” frames were the stars of the show of an exhilarating collection that was a heady exploration of creative unsettling.