It was a Fashion Week to remember for London! In order to celebrate the success we’ve interviewed Tracy Sedino, co-founder and marketing manager at Linda Farrow. We caught up with her and found out her favorite spots and activities in London; putting together a top of personal choices that casts a new perspective over the dynamic and eclectic scene of London.
Here is our brief one-on-one.
Favorite place in your neighborhood: Well I’ve just taken up the gym again, so I’ll have to say Virgin Active Gym. The Gym is my friend.
Favorite Morning coffee spot: Caravan, Exmouth Market.

Favorite way to get around London: Uber – it’s revolutionary.
Favorite place for Lunch / Dinner: Lunch: I’m detoxing at the moment, so Pret does a great juice to get rid of all those toxins. Dinner: Chiltern Firehouse

Favorite Museum/Gallery/Exhibition: Italian Glamour at the V&A. The show is beautifully and intelligently staged.

Favorite guilty pleasure tourist attraction: My Achilles heel is karaoke, and there’s the best one in town on Upper St, Islington, Lucky Voice.
Favorite thrift market: Alfies, Marylebone.

Favorite place for after-work drinks: Chiltern Firehouse opens up onto a densely planted garden, perfect for a drink al fresco.

Favorite nightclub in London: My apartment, London.

Best day trip out of London: Brighton is one of my FAVOURITE places to visit. I was there not long ago. You’ve got this fantastically eclectic and energetic cultural life, with weird one-off events that you just don’t get anywhere else. You’ve got shops that you don’t get anywhere else in the country.

Favorite runway show from LFW: I’m always look forward to see what our collaborative designers showcase. Erdem, Matthew Williamson, Markus Lupfer and KTZ look really strong this season.

For insights on Linda Farrow’s collections and uncompromisingly luxurious sunglasses, feel free to visit our curated selection here.