The supermodel phenomenon emerged in the 70s, even if some of you might argue that there were plenty of famous names in the industry even in the 40s, 50s and the 60s. It is true, but back then, models were more likely to be perceived as muses to either the designers, or the photographers and they all bowed to the God of Fashion. In the 70s however, the supermodels phenomenon simply exploded and turned mainstream, which immediately lead to their stardom. Those were tumultuous and eventful times that brought a great amount of change and the fashion industry was no different. The 70s models immersed into the popular culture and earned themselves the ‘supermodel’ status, while being actively engaged in plenty more areas, such as: art, photography, TV, music, cinema and so on.
Today we take a look at some of our favourite 70s supermodels, in all their glory: Lauren Hutton, Jerry Hall, Patti Hansen, Iman, Marisa Berenson, Karen Bjornson, Christie Brinkley, Dayle Haddon and Janice Dickinson. Did we miss any of your favourites? We’d love to hear from you!