Monday night, during the British Fashion Awards gala, Erdem Moralioglu was named womenswear designer of the year, thus earning his third consecutive win at the annual awards ceremony. Last year, he garnered recognition by receiving the Red Carpet Award, dedicated to British designers who are creating global awareness through their work. Again, in 2012, Erdem was awarded the New Establishment Award, an esteemed reward offered in order to honor the British fashion movement taking the industry by storm. Moralioglu, whose brand is simply called Erdem, has always brought a certain refined elegance to London’s fashion week. At the label’s core stay ‘color, optimism and oddities‘, while the ideal client is ‘a clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum.‘ – Erdem Moralioglu Therefore, there’s no surprise to declaring we’re excited to have Erdem’s eyewear designs featured in our boutique. We think of him as an ingenious designer with a strong view on fashion, who fully deserves our attention and yours! Congratulations, Moralioglu and best of luck next year!

Photo by Jonathan Short/Invision/AP

Feel free to browse trough our selection of Erdem sunglasses here.