According to, Erdem Moralioglu ‘found inspiration in his mother’s old holiday snaps, where the getaway was more likely to be to a bed-and-breakfast in Blackpool: net curtains, Formica floors, “naff” fifties patterns on upholstery and wallpaper.’

For Spring Summer 2014, Erdem proposes lady like silhouettes mixed with a touch of tomboyness, or as he puts it ‘that dual girl-boy element just felt right.’

Watch the entire show here:

Shop Erdem sunglasses here.