The supermodel phenomenon emerged in the 70s, even if some of you might argue that there were plenty of famous names in the industry even in the 40s, 50s and the 60s. It is true, but back then, models were more likely to be perceived as muses to either the designers, or the photographers and they all bowed to the God of Fashion. In the 70s however, the supermodels phenomenon simply exploded and turned mainstream, which immediately lead to their stardom. Those were tumultuous and eventful times that brought a great amount of change and the fashion industry was no different. The 70s models immersed into the popular culture and earned themselves the ‘supermodel’ status, while being actively engaged in plenty more areas, such as: art, photography, TV, music, cinema and so on.

Today we take a look at some of our favourite 70s supermodels, in all their glory: Lauren Hutton, Jerry Hall, Patti Hansen, Iman, Marisa Berenson, Karen Bjornson, Christie Brinkley, Dayle Haddon and Janice Dickinson. Did we miss any of your favourites? We’d love to hear from you!

Lauren Hutton, Vogue‘s favourite covergirl, and her signature gap. She was the first model to sign an exclusive cosmetics contract with Revlon in ’73

Jerry Hall, the all-American girl of the 70s, also famous for dating Bryan Ferry and marrying Mick Jagger
Patti Hansen, a favorite of Albert Watson and Francesco Scavullo; she married Keith Richards
Iman, a Somalian model, muse for Yves Saint LaurentIssey Miyake and Calvin Klein, a businesswoman and wife of David Bowie
Marisa Berenson, Elsa Schiaparelli‘s granddaughter; Yves Saint Laurent called her the “girl of the ’70s.”
Karen Bjornson was one of Halston‘s muses, you can see her above wearing two of his creations
Christie Brinkley, one of the most successful Sports Illustrated cover girls, spent 25 years being the face of CoverGirl and in 2012 was ranked third in the Daily Mail list “World’s 20 richest models.”
Dayle Haddon, best known as the image of Estée Lauder and L’Oreal, was twice named to Harper’s Bazaar’s list of the Ten Most Beautiful Women.
Janice Dickinson, another famous face of the 70s, who looks unrecognisable today. She also claims she coined the term ‘supermodel’, which is almost always attributed to Andy Warhol

Photos via Pinterest.